At 123 Go we take your personal information seriously. This Privacy Policy explains exactly what data we collect, why we collect it, how it is used, who we share it with, and what rights you have over it as a registered player based in Pakistan.
Before you read the full policy, here is a plain summary of the core commitments that govern how 123 Go handles your information.
123 Go collects only the personal information that is genuinely necessary to operate your account, process transactions and meet legal obligations. We do not collect data for its own sake.
Your personal data is never sold, rented or traded to third-party advertisers or marketing companies. 123 Go does not operate a data-brokerage business of any kind.
All data transmitted between your device and 123 Go is protected by SSL/TLS encryption. Stored data is protected by industry-standard security controls and access restrictions.
You can access, correct, or request deletion of your personal data at any time by contacting 123 Go support. Account closure includes data deletion subject to legal retention obligations.
123 Go does not use cross-site tracking or fingerprinting technologies. Cookies used on the platform are limited to those necessary for security, session management and platform analytics.
Our data handling practices are designed with Pakistani users in mind. We comply with applicable data protection obligations and do not transfer your data to jurisdictions with inadequate protections.
This Privacy Policy applies to all personal data processed by 123 Go in connection with the operation of the 123go-bangla.com platform, including the website, any mobile-optimised versions, and all products and services available to registered players — such as sports betting, PSL betting, esports betting, Teen Patti, Andar Bahar and the VIP Club programme.
For the purposes of this policy, 123 Go acts as the data controller — meaning we determine the purposes and methods by which your personal data is processed. When we work with third-party service providers (such as payment processors or identity verification services), those parties act as data processors on our behalf and are bound by contractual obligations that require them to handle your data with the same level of care described in this document.
Who this policy applies to: This Privacy Policy applies to all registered 123 Go players, visitors to the 123 Go website who have not yet registered, and any other individuals whose data is submitted to the platform in the course of a transaction or support enquiry.
123 Go collects different categories of personal data depending on your interaction with the platform. Below is a comprehensive breakdown of what we collect and why.
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC/passport number (when verification is required) | Account registration, age verification, anti-fraud compliance |
| Contact Data | Mobile phone number, email address | Account communication, security alerts, support responses |
| Financial Data | Deposit/withdrawal amounts, payment method identifiers (e.g., Easypaisa wallet ID, bank account suffix) | Transaction processing, withdrawal verification, AML compliance |
| Technical Data | IP address, device type, browser, operating system, session timestamps | Security monitoring, fraud detection, platform performance |
| Usage Data | Pages visited, bets placed, games played, session duration, betting history | Responsible gaming monitoring, product improvement, personalisation |
| Communication Data | Support chat transcripts, email correspondence, live table chat logs | Dispute resolution, quality assurance, fraud investigation |
We do not collect sensitive categories of data such as racial or ethnic origin, religious beliefs, health data or biometric data unless specifically required by law and only with your explicit consent.
123 Go collects personal data through several channels:
123 Go uses personal data for the following purposes. Every use listed here is tied to either a contractual necessity, a legal obligation, or a legitimate interest that is proportionate and does not override your privacy rights.
123 Go processes your personal data on the following legal bases:
What this means for you: For most data processing on 123 Go, your consent is not required because it is covered by contract performance or legal obligation. You cannot opt out of data processing that is strictly necessary to operate your account — but you can always close your account if you no longer wish your data to be processed.
Because 123 Go operates as a real-money platform for Pakistani players, payment data is a particularly sensitive category of information that we handle with additional care.
When you make a deposit via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT or a bank card, the transaction is processed directly through the respective payment provider. 123 Go receives a transaction confirmation and a partial identifier (for example, the last four digits of a card, or a masked wallet ID) but does not at any point store your full payment credentials — we never hold your complete card number, CVV, mobile wallet PIN or banking password.
123 Go retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable laws. The following general retention periods apply:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account & identity data | Duration of account + 5 years after closure | Legal and regulatory compliance |
| Financial transaction records | Minimum 5 years | Financial record-keeping obligation |
| Betting history | 5 years after the bet was settled | Dispute resolution, responsible gaming monitoring |
| Support correspondence | 3 years after last interaction | Dispute resolution, quality review |
| Technical/log data | Up to 12 months | Security monitoring, fraud detection |
| Marketing preferences | Until you withdraw consent | Consent-based processing |
When retention periods expire, data is securely deleted or anonymised so that it can no longer be linked back to you. Anonymised, aggregated data (which cannot identify any individual) may be retained indefinitely for statistical analysis.
The 123 Go website uses cookies — small text files stored on your browser — to support the operation of the platform, remember your preferences and maintain session security. We do not use cookies to build advertising profiles or to track you across third-party websites.
| Cookie Type | Purpose | Status |
|---|---|---|
| Session cookies | Keep you logged in during your visit, maintain your bet slip and game session state | |
| Security cookies | Detect fraudulent logins, protect against CSRF attacks, verify device continuity | |
| Preference cookies | Remember your language, odds format and display settings between sessions | |
| Analytics cookies | Track which features are used most and how long players spend on different sections of the platform | |
| Marketing cookies | Track promotional campaign effectiveness so we know which offers Pakistani players find most relevant |
Essential cookies cannot be disabled as they are required for the platform to function. Analytics and marketing cookies are optional and require your consent. You can manage your cookie preferences at any time through your browser settings. Note that disabling certain cookies may affect platform functionality — for example, you may need to log in again on each visit.
123 Go implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, disclosure or destruction. While no internet platform can guarantee absolute security, our measures include:
Your role in security: Much of your account security depends on keeping your login credentials private and enabling 2FA. If you ever suspect that your account has been accessed by someone else, change your password immediately and contact 123 Go support.
As a 123 Go player, you have the following rights regarding your personal data. You can exercise any of these rights by contacting our support team — requests are handled within 30 days.
Request a copy of all personal data 123 Go holds about you, including your account information, betting history and transaction records.
Request correction of any inaccurate or incomplete personal data. For most fields, you can update information directly from your account settings.
Request deletion of your personal data when it is no longer necessary for the purposes for which it was collected, subject to legal retention requirements.
Request that we limit processing of your data in certain circumstances, for example while you dispute the accuracy of data we hold about you.
Request a machine-readable export of personal data you provided to 123 Go directly, to allow transfer to another service.
Object to processing carried out on the basis of legitimate interests, including direct marketing. Objection to marketing will be actioned immediately.
To exercise any of these rights, contact the 123 Go support team via live chat or email. We may need to verify your identity before processing the request. If you are unsatisfied with how we handle your request, you have the right to escalate the matter to the relevant data protection authority.
The 123 Go platform is strictly for persons aged 18 and over. We do not knowingly collect personal data from anyone under 18. If you are under 18, you must not register an account, and any account found to have been registered by a minor will be closed immediately.
If a parent or guardian believes that a minor has registered on the 123 Go platform, please contact us immediately at support@123go-bangla.com. We will investigate and close the account promptly, and will delete any associated personal data within 30 days of confirming the underage registration.
Age verification: 123 Go reserves the right to request age verification documents from any player at any time. Withdrawals will be suspended pending verification if there is any doubt about a player's age.
123 Go may update this Privacy Policy from time to time to reflect changes in our data processing practices, applicable laws or the services we offer. When changes are made, the "Last Updated" date at the top of this page will be revised.
For material changes — those that significantly affect how we use your data or the rights available to you — we will notify registered players by email or via an in-platform notification at least seven days before the change comes into effect. This gives you the opportunity to review the updated policy and, if you do not agree, to close your account before the new terms apply.
Continued use of the 123 Go platform after the effective date of any updated Privacy Policy constitutes your acceptance of the changes. We recommend bookmarking this page and reviewing it periodically.
If you have any questions about this Privacy Policy, want to exercise your data rights, or need to report a suspected data breach affecting your account, please get in touch with the 123 Go team through the following channels:
| Channel | Details | Response Time |
|---|---|---|
| Live Chat | Available within your logged-in 123 Go account dashboard | Typically within 15 minutes, 24/7 |
| support@123go-bangla.com — mark your subject as "Privacy Request" | Within 24–48 hours | |
| Data Rights Requests | All requests handled within 30 days. Identity verification may be required before processing. | Within 30 days |
For questions about responsible gaming tools, self-exclusion or gambling-related support, please visit our Responsible Gaming page. For general platform questions, the FAQ page covers the most common topics.
Full terms: This Privacy Policy should be read alongside the Terms and Conditions, which contain additional provisions governing your use of the 123 Go platform. Together these documents form the complete agreement between you and 123 Go.
123 Go protects your personal data, keeps your PKR balance secure and gives you full transparency about how your information is used. Ready to join Pakistan's favourite betting platform?
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